Who or what is Active Search Marketing?
Active Search Marketing is a product of AllCity Technology’s Internet
Technologies division. AllCity Technology has been developing SEO (search
engine optimization) and SEM (search engine marketing ) technologies for
over 8 years.
During the past few years we have been working under an exclusive contract
for a prestigious marketing firm performing SEO and SEM for fortune 500
companies. We are still performing services for that marketing firm but have
recently negotiated a limitation to the exclusivity that allows us to offer
our advanced Internet marketing techniques for SMB (small and medium sized
business).
What is Search Engine Optimization (SEO)?
SEO includes a variety of techniques that is intended to make your Web site
"search engine friendly" and tune your site to the Internet. Search engines
used to have trouble analyzing the content of a site unless it was outlined
in a particular ways and SEO was a method to fix that.
Today, SEO is not as effective as it was in the past. Today’s search
engines are very good at determining site content and with the exponential
growth of the Internet and the competition associated with that, SEO has
much less effect over your search engine placement than it has in the past.
What is "Pay Per Click" (PPC) advertising?
In traditional advertising, you pay a fee per insertion. In other words, for
a fee, a newspaper, TV station or Radio station will run your ad a certain
number of times (or "insertions") during a certain time. But there's no
guarantee that anyone will read, hear or see your advertisement.
In contrast, Pay-Per-Click advertising appears on search engine results
pages when you search for a certain key phrases. When a web surfer
expresses interest in your service by clicking on your Pay Per Click ad, you
are charged a fee. This model may sound perfect but it has been plagued
with its own problems including rampant click fraud, where someone
repeatedly clicks on your ad for the sole reason of running up your
advertising costs. Additionally, PPC ads are placed boxes labeled as
“advertising” over the organic search results and on the right side of the
page and many Internet users surveyed say that they never click on them.
Do I need a new web site? I spent a lot of money on the one I have now.
Old SEO techniques often promote complete site rewrites and is not
compatible with some content management systems. With ASM, quite often
your current site is fine. As long as it is intelligently designed to
convert visitors into customers then you should be able to continue using it
with only minor modifications at most. ASM technology focuses on
tuning the Internet to your site, not tuning your site to the Internet.
How do I get started?
You may call us and we can help you get started right over the phone. We are always available during normal business hours from 8am to 5pm (Central Standard Time) via our toll-free telephone numbers or by email.
I have a LOCAL business. How can the Internet help me?
Active Search Marketing is a complete internet marketing solution for local businesses. With Active Search Marketing techniques, we can get your company maximum exposure in a limited geographic area…right where your target customers are searching for a business like yours. The Internet also provides a much more effective results for your marketing dollar, making it possible to attract more customers with a smaller budget that what is required with traditional marketing options.
Why should I choose Active Search Marketing’s Internet marketing services for local businesses?
Active Search Marketing handles every aspect of your Internet marketing, not just one or two facets of it. There is no more answer finger pointing, and the buck stops with us.
Moreover, Active Search Marketing’s team is comprised of Internet marketing experts in all areas. Simply put… We believe that we can produce better results with less costs and headaches than any other firm, or in-house staff you can hire.
Active Search Marketing is the best at helping you drive quality, targeted Web traffic to your site. And we can help you evaluate that traffic (and your other marketing channels) to create the best possible return on your marketing and advertising investment.
Active Search Marketing takes all the hassles off your plate so you can concentrate on serving customers and running your business.
